In yesterday’s post we investigated how, from the point of company formation, businesses should endeavour to find out as much information as possible about what their customers want. However, demographic profiling and research is only one dimension of a successful … Continue reading
We have mentioned on a number of occasions, the importance of marketing to your established consumer base, as a means of maximising their existing spend. From the point of company formation, it is vital that you have an understanding of … Continue reading
In previous posts, we have investigated the way in which the advertising industry has changed during the recession. The fundamental reason for this change is the changing culture of consumerism. Gone are the days of excessive consumption, WAG spending and … Continue reading
In yesterday’s post we looked at the reasons why a business may look to rebrand and the potential risks involved. Today we speak to an entrepreneur who rebranded his company, and ask him if it was worth it and more … Continue reading
In yesterday’s post, we investigated the various pros and cons of in-house and outsourced PR for a recent company formation. Regardless of which direction you choose, the relationship between a PR and a journalist is a complex one and there … Continue reading
In a recession the culture of consumerism changes; not only are people spending less, they are also more selective about the brands they buy from. Consumers are more attracted to brands with integrity, they no longer respond to gimmicks or … Continue reading
We have established that the main result of the recession for marketing is the widespread availability of bargain basement advertising. We have reviewed the change in consumer behaviour and investigated the importance of getting your recessionary message right. But what … Continue reading
Many small business owners start the company formation process, because they have a distinct skill, a different service to offer or they have spotted a niche in the market. It is unusual for a start up business owner to have … Continue reading
Any company looking to advertise in the current economic context, faces an interesting dilemma; on the one hand, currently, the advertising industry is completely dictated by client demand and as a result there are many bargains to be had, while … Continue reading
In the current economic climate, the media is full of doom and gloom regarding the difficulties many small businesses are facing. However, here at Companies Made Simple we have posted on a number of occasions on how starting the company … Continue reading
