The concept of marketing is simple; you create a process by which you anticipate, identify and satisfy consumer demand profitably. However, if a marketing strategy is not planned and executed strategically, it can by costly and ineffective. Creative skill and … Continue reading
Yesterday, we looked at how Adam Walker, CEO of Walker Creative, lost the motivation he had at the start of the company formation process. This is becoming more and more common in small business founders, largely due to the increasing … Continue reading
Almost all entrepreneurs begin the company formation process with energy and enthusiasm for the venture they have started. However, as the demands of the recession increase and the future looks more and more unstable, many small business owners are feeling … Continue reading
In yesterday’s post, we looked at what to do when conflict occurs between two founding partners. Today, we look into what happens when you add board members in the mix. If you have formed a company together and worked together … Continue reading
Making the decision to complete the company formation process with a partner is complex. As your business evolves so to will your business relationship. Even if you are able to maintain the original management structure – just you and them … Continue reading
Depending on the type of entrepreneur you are, you will have an established strategy in your mind on how you would deal with a corporate dispute within your organisation. Even if your company’s management structure is robust, as you business … Continue reading
In yesterday’s post we concluded that, regardless of the sort of entrepreneur you are, or you motivation to begin the company formation process – be it to sell the company or form a company you can run for the rest … Continue reading
From the point of company formation, most business owners have an idea of what sort of brand identity they want their company to have. Having a strong sense of what you want your brand to be about, allows you to … Continue reading
In our previous post, we looked at Pearson Innovation – a technology company that implemented an Enterprise Management Incentive. According to the company’s CEO, Matthew Pearson, the results were extremely positive; increased staff engagement, motivation and retention? In today’s post … Continue reading
Over the last few years, an interesting phenomenon in the arena of company formations has been the sizeable number of European individuals forming a company in the UK. Germans in particular, but also French, Italian and particularly Norwegians have flocked … Continue reading
