Monthly Archives: July 2009

How To Make Your B2B Email Campaign A Success

Posted on July 31, 2009 by admin

Email marketing has completely transformed the landscape of business communication, and as the trend for online discounting looks set to continue, its growth as a retail marketing platform will accelerate even further. But how does this translate to the business … Continue reading →

Posted in Marketing | 5 Comments

The Voucher Revolution – What It Means For A Recently Formed Company

Posted on July 28, 2009 by admin

Downloadable vouchers and online discount codes are becoming a major part of the marketing mix, but why? In this post we look at the shift in consumer behaviour that acclerated the growth of this industry and consider what it means … Continue reading →

Posted in Marketing | 2 Comments

Core Objectives and The Credit Crunch

Posted on July 24, 2009 by admin

In yesterday’s post we asked leading entrepreneur Mark Williams, not only how he started the company formation process in a recession, but also how he managed to grow it. In today’s post we suggest that by concentrating on your company’s … Continue reading →

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Forming a Company In a Recession

Posted on July 23, 2009 by admin

Though the media is saturated with stories of economic decline and the word ‘depression’ continues to rear its ugly head, many business analysts are still confident that now is the perfect time to start the company formation process. Stating reasons … Continue reading →

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The Top Three Biggest Marketing Mistakes Made By A Recent Company Formation

Posted on July 22, 2009 by admin

From the point of company formation, every business owner’s main objective is generating incremental income. Marketing is vital to the success of every business. It enables you to communicate your message to existing customers and also appeal to new ones. … Continue reading →

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How To Make A Difference To Your Marketing Today

Posted on July 21, 2009 by admin

The objective of any form of marketing activity is relatively simple; to communicate your company’s product or service to people and encourage them to buy from you rather than your competitors. However, as we have said on this blog, marketing … Continue reading →

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How To Change a Brand After Company Formation

Posted on July 20, 2009 by admin

For a re-brand to be successful, it must not only be understood by its existing market, it must also provide a solution to the issues that forced a company to embrace a re-branding initiative in the first place. Effective re-branding … Continue reading →

Posted in Company Formation | 2 Comments

Pros and Cons of Re-Branding

Posted on July 18, 2009 by admin

Though re-branding can be potentially risky, with the right combination of insight, experience and consumer knowledge, it can breathe life into established companies. Ultimately, there are several key priority areas you should consider when weighing up the relative pros and … Continue reading →

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Refresh Or Overhaul

Posted on July 17, 2009 by admin

In yesterday’s post, we discussed brand experience and the importance of establishing a consistency of brand value and message across all consumer touch points from product to customer service. Defining the correct message and positioning your product are the founding … Continue reading →

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Branding a Recent Company Formation

Posted on July 16, 2009 by admin

Brands represent implicit values associated with a product or service. In all sectors, branding is big business and regardless of whether you are a one man band, or a large corporation, as , not only do brands help your company … Continue reading →

Posted in Company Formation | 1 Comment