1) Keep your posts relatively short. Having researched blogging to a great degree – then 500-800 words seems to be a good benchmark. 2) Keep your posts varied. Have some posts that are very factual – drawing on information that … Continue reading
In yesterday’s post we looked into the way successful brands use market research to inform not only their company formation, but future decisions. We investigated the way in which OKC – The Organic Kids Company – strategically uses market research … Continue reading
The Organic Kids Company, or OKC, has carried out market research from the point of company formation to the current day. The company’s tour around the festival circuit giving out free drinks and asking for feedback, has become a well … Continue reading
In yesterday’s post we investigated if corporate hospitability plays – and will continue to play- a significant role in the growth strategy of any small business, as the recession continues to take hold. Today we speak to Peter Walker, founder … Continue reading
In the current economic climate, the idea of allocating budget to corporate hospitality may seem like an extravagance your company can no longer afford. In a recession, for a small business or recent company formation, priorities change from growth to … Continue reading
Yesterday, we considered how – as a consequence of reduced recessionary rates – exhibitions are increasingly becoming part of the overall marketing mix. As discussed, exhibitions provide a unique platform from which to raise brand awareness of your company formation, … Continue reading
On the one hand exhibitions offer a recent company formation or small business a powerful marketing platform; ultimately, it is the only time you can talk to prospective clients and demonstrate or comprehensively explain your product or service, when they … Continue reading
In yesterday’s post we considered how important it is for a recent company formation to differentiate their brand’s positioning, if they are to compete with bigger brands in the same market. We concluded that, if your proposition is compelling and … Continue reading
When car rental company Avis launched a marketing campaign with the strapline “We aren’t number one, we are number two – it means we try harder”, challenger brands, the company formation and SME sector all took note. It seemed that … Continue reading
Empowering employees, by giving them a stake in your company, results in a motivated and committed workforce, correct? The theory seems simple. In today’s post, Companies Made Simple investigates the concept of share initiatives as an effective leadership tool. The … Continue reading
