Choosing to whether to extend your brand is a complex decision and one which must be considered extensively and executed strategically. One company that decided to take the leap is family jewellery business Definitive Diamonds. Maxwell Richards began the company … Continue reading
In yesterday’s post we looked into ways of extending your brand without changing your product. Today we will investigate if the brand extension model works for the SME sector and review how you assess if you should extend your current … Continue reading
Conceiving, developing and establishing a brand is a vital part of any successful business. It gives you a platform to differentiate your company from its competitors and helps you develop customer loyalty. As we have discussed in previous posts, it … Continue reading
While we have looked at the potential benefits of the recession for small businesses, it would be short sighted not to recognise the obvious risks it poses to small businesses both from the beginning company formation process to the start … Continue reading
