How To Keep Marketing In A Downturn

In the current economic climate, the media is full of doom and gloom regarding the difficulties many small businesses are facing. However, here at Companies Made Simple we have posted on a number of occasions on how starting the company formation process in a downturn can have many benefits for future business growth and profitability. However, that is not to say we are not aware of the challenges it may pose; budgets are stretched and many key business areas are suffering. Usually, in an economic downturn, advertising budgets are the first thing to get cut and yet an effective and well planned strategy can help generate new business and increase all important revenue. In this series of posts we aim to show you how you can still advertise  and give you some practical advice on marketing in a downturn.
Your Company’s Credit Crunch Advertising Strategy
You can’t fail to notice the increasing demise of the advertising industry. Traditional advertising strategies such as print media and radio have suffered record losses. However, it is not all doom and gloom. Indeed in the context of aggressive price cutting and decreasing competitor activity, now might be the perfect time to review your marketing strategy and look at Medias you previously may not have been able to afford.
Take a Fresh Look at PR
In this post we consider PR as an effective part of your marketing strategy. We ask leading industry experts how PR as part of an integrated strategy can help boost your company profile and generate new business leads.
How to Get the Most out of your Advertising Budget
You may not have abandoned advertising all together, but in the current commercial context it is vital you receive the best possible return on investment. In this post we show you how to make your advertising budget go further.
A Guide to Corporate Hospitality
Is corporate hospitality an indulgence better suited to more profitable times? We investigate its role and look at how it can work as part of your broader marketing mix.