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Starting a bakery? What you need to know about marketing it

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Starting a bakery? What you need to know about marketing it

In the bakery business, we all know it’s important to make your products sell like hotcakes.

However, this is also the tricky aspect of running a successful bakery: timing. Knowing when to waft the smell of freshly baked pastel de natas down the street at just the right time during the morning commute is an art in itself. The right timing necessitates a steady flow of sales, to keep wastage low and customer satisfaction high.

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