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Doing Business Online

Everything you could possibly need to know.

Unsure about social media? Need advice about how to get found online? Confused by online jargon?

Then this one day advice packed course is for you!

The course covers the basics of building an online presence, including
how to:

  • Design a successful website
  • Optimise your website for search engines
  • Drive traffic to your website
  • Understand analytics
  • Make the most of social media
  • Plan an online marketing strategy

Course Details

When:

Monday 28 February 2011, Wednesday 30 March 2011 or Wednesday 20th April

Time:

09.00 - 17.30

Where:

145-157 St John Street, London, EC1V 4PW

Price:

Just £99.99 £79.99* per person. *Early bird offer, price will return to £99.99 14 days prior to each course.

Monday 28th February 2011
SOLD OUT

Wednesday 30th March 2011 Book Now

Wednesday 20th April 2011 Book Now

 
training

What You Get

  • An introductory one day course for new and small businesses
  • Excellent value for money
  • Breakfast, Lunch, and Refreshments throughout the day
  • Pick the brains of industry experts
  • Just 20 places to ensure hands-on guidance
  • Advice to get you started straight away
  • Practical resources and course material to take away
 

Who Should Attend?

If you want to build a successful online marketing presence - then this introductory course is for you.

The course is particularly relevant for:

  • Small business owners
  • Anyone looking to understand the basics of doing business online successfully
  • Anyone wanting to master practical internet marketing skills

A look at the day

Morning

Why Do Business Online?

  • Why having an online presence is essential
  • Typical ways businesses are using the internet
  • Developing an internet strategy
  • Making the internet work for you
  • Attracting new customers
  • Educating and communicating
  • Developing your brand online

Fundamentals for a Successful Website

  • Must haves for a successful website
  • Optional features
  • Capturing contact details
  • Importance of design and fonts
  • Fundamentals of navigation
  • Optimising content and layout
  • Bounce rates – and how to minimise them

E-commerce: The Basics

  • Cutting through the jargon – URLs, domains, merchant accounts, ISPs, hosting, payment processors
  • Paypal, Sagepay, Worldpay, and other options
  • Shopping baskets – off the shelf or bespoke

Online Marketing Explained

SEO, AdWords, Analytics

  • Cutting through the jargon.
  • Driving traffic to your website
  • A look at search engines and how they work
  • What is Search Engine Optimisation?
  • Using sponsored online ads and pay per click
  • Using Google analytics to see what is happening on your website

Afternoon

Marketing Your Company Online

  • Basic SEO (Search Engine Optimisation)
  • Setting up an Adwords account
  • An Introduction to Google Analytics
  • Identifying the key performance indicators – visitors/page views/bounce rates/time on site…
  • Online and offline – ‘joining up’ your marketing activity

Social Media Explained

  • What is social media?
  • Why is it important for business?
  • A brief review of the social media landscape including Blogging, Twitter, Facebook, LinkedIn, YouTube, Flickr...
  • Examples of how businesses use social media for: Promotion and sales, Customer service, Building brand loyalty, Monitoring the competition, Increasing traffic, Networking, Customer feedback, Increasing search engine optimisation

Making the Most of Social Media

  • An introduction to Blogging including Wordpress, Blogger, what to say, when, and how
  • Setting up a Twitter account and how to use it
  • Using Facebook in business
  • Integrating your social media

Your Online Strategy and Next Steps

  • How to apply what you’ve learnt to your company
  • Bringing together all the components from the day to provide you with an online marketing strategy for your company
  • How all the online components you’ve learned about interact to draw traffic to your website
  • A practical action plan to implement straight away
 

About the Speakers

howard graham

Howard Graham

CEO of the Made Simple Group and sits on the BBC Small Business panel of experts. Read more...

david miles

David Miles

Director of Divadani Ltd and a National Councillor at Federation of Small Business. Read more...

david taylor

David Taylor

Managing Director of 2010media and Assistant Director at BNI London North Central. Read more...

 

Testimonials From Our Previous Course

 

‘Excellent quality and depth of content. Interesting and informative’

‘I took plenty away from today. Thoroughly enjoyed and look forward to future courses’

‘The first day course I’ve seen giving an overview of these subjects’

‘Very knowledgeable experts, passionate about their subject. All very clear in their communication’

‘This is the most relevant business training seminar I have been on ever’

‘The speakers were extremely informative, knowledgeable, and delivered in language which is easy to follow’

‘Inspiring!’

 

Doing Business Online - Training Course

When:

Monday 28 February 2011, Wednesday 30 March 2011 or Wednesday 20th April

Time:

09.00 - 17.30

Where:

145-157 St John Street, London, EC1V 4PW

£79.99*

*Early bird offer, price will return to £99.99 14 days prior to each course.

 

Monday 28th February 2011
SOLD OUT

Wednesday 30th March 2011 Book Now

Wednesday 20th April 2011 Book Now

 

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