Category Archives: small business

Do you have a cost-effective business?

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Profit margins are the be-all and end-all of running a business, and with so many expenses coming from every angle, it can be a huge challenge to keep things cost-effective. 82% of small businesses fail because of cash flow mismanagement, which goes to show just how important it is for a business to maximise their income and minimise their output.

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Top 5 Marketing Tools for Startups

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Startups face the unique challenge of translating passions and ideas into repeatable profits. If you want to scale your business successfully, you need systems that support your goals. The great news is that with today’s technology, you no longer have to rely on manual processes and spreadsheets as your business grows. There are many powerful tools available that offer agility-boosting features for a price that won’t break the marketing budget.

Here’s a closer look at the top 5 marketing tools that your startup company should (and can) invest in early on to support your business goals as your grow.

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An interview with Julie Holmes, co-founder of Hey Mic!

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 HeyMic! Founders

Tell us a little bit about your company. What is your business in your own words? How long has it been running?

I’m Julie Holmes, the creator and co-founder of a company called JUST Innovate Ltd which manufactures and sells a neat little gadget called Hey Mic!. Hey Mic! is a Bluetooth wireless microphone explicitly designed to connect with smartphones to capture great audio with your videos.

Our business has two founders: Steve Clarke and me. We’re both professional speakers who decided to work together early last year, and we’ve been running since June 2017. We launched Hey Mic! within 90 days!

Was there a lightbulb moment?

It happened when I was working at a trade show, where I was speaking to a group of about 200 people. I wanted to capture some audio of the essential messages I had put together for this presentation and the questions asked by the audience so that I could share them back with other people in my business, namely sales and marketing.

I’d done recordings on my phone before, but they were never good enough to be used as it was often hard to hear in big, busy rooms. I knew at that moment I needed to create something that would make it easy for me to capture and reuse the audio, so that’s where the idea of Hey Mic! was born.

Were there any big pain points when you were starting up the business?

One of the most significant challenges we had was purely finding time to get things off the ground.

Both Steve and I are busy, full-time speakers and business leaders, so carving out and creating another company was incredibly hard. So, as you can imagine, we were both working evenings and weekends as we tried to get Hey Mic! off the ground and it often felt like there weren’t enough hours in the day – we got tired! But we believed in our product, so knew we had to make it happen.

What has the high point been so far?

We donated a couple of Hey Mic!s to the Professional Speakers’ Association in the UK to help raise funds for their Foundation, which collects money from its members via auctions for other speakers when they fall on hard times, or just need a helping hand.

I was amazed to see how excited everyone was to bid on our product! It was so rewarding to see how much money we were generating for the cause, but it also reinforced that people in our marketplace; our friends and colleagues, saw how valuable Hey Mic! could be for them.

Have there been any low points and how did you overcome them?

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Give your business a workout

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Give your business a workout!

We all know the promises we make at the start of the year to get in shape, feel fitter and be stronger, but do you think about your business in the same way? Forget signing up to the gym, give your business a workout instead and get a head-start to 2018. Ready, set, go!

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What’s your business’s most important asset? It’s probably not what you think

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When asked, “What is your most important asset?” most company owners that we asked said it was their business or their properties. However, at Interlife we would disagree. We believe your health is a much more valuable asset. Ask yourself this, if your health deteriorated and you were unable to work, would your business continue, and would you be able to afford to pay your loans? This starts the business protection discussion. Continue reading

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10 resolutions for entrepreneurs to action in 2018

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2018 Goals

The end of the year is always a good time to reflect on achievements from the last 12 months. But the pressure we put on ourselves to fulfill promises for the next year often fall to the wayside after a few weeks of effort. So we’re sharing 10 small resolutions that you can easily implement in your business that could mean big things. Make these your resolutions, then go forth and action them in 2018!

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Learn to code with these resources

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Coding Blog

Coding lessons were made compulsory in schools in 2014 – good news for our future generations. However, this means those of us who weren’t lucky enough to have it as part of our education is in danger of getting left behind. Little surprise then that the levels of people interested in learning to code are on the rise, as the older generations seek to swot up on the computer language in their own time.

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An interview with Anna Ward from CakeDrop

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Anna from CakeDrop

It’s often said that you should love what you do. Well, it’s safe to say that Anna Ward loves what she does – after all she gets to work with cake every day, and who doesn’t love cake?! Anna launched CakeDrop – a cake delivery service for offices –  in July 2017 (still fresh!) and she certainly knows what it takes to get started. Here Anna talks to us about her inspiration for the delicious idea and how life has changed since launching. Enjoy…

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6 quick tips for beating the back to work blues

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Just returned from a holiday? Going from tropical cocktails with mini umbrellas back to your commute and a regular umbrella can be tough. You may even question whether the holiday was a good idea in the first place. In this video we look at 6 tips to help you beat the post-holiday blues. Continue reading

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Are your team taking enough time off? It’s more important than you think!

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Did you know that 73% of UK employees don’t use up all of their annual leave? That means that only a quarter of us are actually making the most of our time off allowance. It’s no wonder that more people than ever are reporting feelings of burnout, listlessness and tension at work. Continue reading

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