Last updated Jun 10, 2024 and written by Aditi Mohan

How To Pick the Perfect Name for Your Company

Choosing the perfect name for your company is a crucial step in building your brand identity. Whilst it may be one of the first steps you take when forming a company, it shouldn’t be overlooked. A name is the first impression your brand makes. It plays a vital role in setting the tone for your company.

This blog will outline how to pick the perfect company name, the specific rules for naming a UK company and how to check if your chosen name is available for trading. 

Picking the best name for your business 

Your company name is more than a word or phrase, it is the essence of your brand identity. It should reflect your company’s values, missions and purpose.

A well-chosen name is key for brand recognition and recall. It can help you connect with your target audience and even influence the perception of your brand.

Think of iconic brands like Nike. Over time, the brand name has become synonymous with quality and innovation. Nike is both the name of the sportswear brand but also the name of the Greek Goddess of Victory. You can see the thinking behind naming the iconic brand. Athletes (both professional and not) chase victory so why not wear a brand inspired by the Goddess of Victory?

Finally, Your company’s name will appear on all of your marketing materials. From your website to stationary and business cards. It must be easy to spell and search. If you find yourself correcting others on how to spell or pronounce your company name, you may want to simplify it. 

Rules for UK Company Names

In the UK there are specific requirements for naming your company. According to Companies House, your company name:

  • Must not be the same as or too similar to an existing company name.
  • Should not contain any offensive words or suggest a connection to the government or local authorities unless you have permission.
  • Must include 'Limited' or 'Ltd' if it is a private limited company.

You also have to avoid certain sensitive words such as ‘official’ or ‘national’ which can be misleading. 

Make Sure Your Company Name Is Available

Make sure your company name is available both online and on the Companies House register. 

Check Company Name

Before you fall in love with a particular name, make sure it’s available for use. Use our free online tool, the Company Name Check Tool, to see if your chosen name is already in use. Simply type your company name and press search to see its availability.

Also, make sure to search UK trademarks. If your company name is trademarked it means intellectual property rights protect it. The Intellectual Property Office provides resources for this purpose.

Save Your Digital Name

You need to check whether your company name is available online. Use a domain registration platform to check if your company name is available as a web address. If the name is available, don’t forget to purchase and save it! Even if you don’t plan to start trading straight away, you may want to reserve the name just in case anyone else snaps it up.

Finally, make sure to search and save any social media handles under your company name. Social media is even more lucrative when it comes to name-stealing. So be sure save your social media handles on every platform- even if you don’t want to advertise there yet. Just in case! 

Final Thoughts 

Choosing the perfect name for your company is a foundational step in building your brand.

It requires careful consideration of your brand's identity, sticking to legal requirements, and making sure your name is on all platforms. By following these guidelines, you can select a name that not only complies with UK regulations but also sets the stage for your company's success.

Ready to start your company journey? Check your name’s availability with our Company Name Check Tool and start your company today!